With all
the forms of communication we have out there you would think the world would be
communicating better. We all know that is not true. Because we can
communicate in so many ways, many of our communications aren’t complete, clear
or effective. This especially happens in the communication between our agents
and travelers. Travelers hope to get their request for travel off their desks
and many times this request doesn't deliver some key facts we need to ensure
the best value. Here are three concepts that we train our people to secure
before delivering their consultation.
Results. The
trick is to understand what the person wants to accomplish with their travel
request. The impact or the result of the trip. We have called this the
experience identifier question. What has to happen over the course of this trip
for it to achieve the results you desire. It's important that we know what the
purpose of the trip is and what the drivers to the traveler are. They may be
arriving or departing at certain times that are in and around other
requirements, staying near a certain location, getting in and out quickly or
not, closing the deal, etc. I will quickly add also that the goal and the
result are two different things. So my goal may be to get to Chicago by a
certain time and back by a certain time but the result is much more. Knowing
this allows us to provide better service.
History.
This refers to what the traveler may like or not like based on their history
about travel, that location, that trip, previous experiences, the trip
requirements. When the traveler gives a detailed history including some or
all of these items, the agent had a much better idea of what to include, what
to avoid, and how to make the experience right for that specific traveler.
Tools.
Tools like what frequent flier memberships, hotel programs, and knowledge the
traveler may have are important as well. Most of this is usually in the
traveler’s profile but reminding us of tools and preferences is useful. At
times these tools allow us to uncover better rates or availability with this
status as well.
The
basics of a travel request are pretty clear but embellishing requests with
these concepts will improve communication and deliver faster better
results.
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